Use Cases
QR Codes for Marketing & Campaigns
Bridge offline and online marketing with QR codes. Track engagement, update campaigns in real time, and turn every scan into measurable results.
Overview
Why use QR codes for marketing campaigns?
Traditional marketing channels like print, signage, and packaging often lack a direct way to measure engagement or drive immediate action.
QR codes close that gap. They connect offline materials to digital experiences, allowing users to scan and interact instantly.
They also provide flexibility. Campaigns can be updated, optimised, and tracked in real time without changing the printed materials.
Benefits
Track engagement
Monitor scans to measure campaign performance and audience behaviour.
Update campaigns instantly
Change destinations or messaging without reprinting materials.
Drive immediate action
Take users directly to landing pages, offers, or sign-up forms.
Connect offline to online
Turn posters, flyers, and packaging into digital entry points.
Recommended QR Types
Dynamic QR Codes
Track performance and update campaign links in real time.
URL QR Codes
Drive traffic to landing pages, offers, or campaign content.
App Store QR Codes
Promote app downloads directly from marketing materials.
How It Works
Create a QR code for this use case in three simple steps
Choose the right QR code type, customise the destination and design, then publish it anywhere your audience will scan.
1
Choose QR type
Select the QR type that fits your goal, such as linking, sharing details, or enabling updates.
2
Add content
Enter your link or details, then customise colours and style to match your brand.
3
Download and use
Export your QR code and place it anywhere your audience will scan it.
Examples
Posters and billboards
Let users scan to access promotions, videos, or landing pages.
Flyers and print ads
Turn static ads into interactive experiences with measurable results.
Product campaigns
Link packaging or inserts to campaign pages or special offers.
Best Practices
Tips for better results
Place QR codes where they are easy to see and scan, and include a clear call to action such as “Scan to learn more” or “Scan for offer”.
Use dynamic QR codes to test different destinations and optimise performance over time. Always ensure your landing pages are mobile-friendly and load quickly.
FAQs
Yes, dynamic QR codes can provide insights such as scan counts, locations, and devices, helping you measure campaign effectiveness.
Yes, dynamic QR codes allow you to update the destination without reprinting materials, making them ideal for flexible campaigns.
Place them in visible areas with enough space to scan easily, and always include a clear call to action to encourage engagement.
Get started
Create your marketing QR code
Launch trackable, flexible campaigns that connect offline and online.
