QRUpp - Cookie Policy

Created on 31 October, 2025 • 2 minutes read

Cookie Policy for QRUpp, a trading name of Web Upp Limited. Describes cookie types, usage, preferences, and GDPR compliance.

Last updated: 2nd November 2025

QRUpp (“we”, “our”, “us”) is a trading name of Web Upp Limited, registered in England & Wales (Company No. 13581536).

This Cookie Policy explains how we use cookies and similar technologies on the QRUpp website and web applications (the “Services”). It should be read together with our Privacy Policy.

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They enable a site to recognise your browser, remember preferences, and improve user experience. We also use similar technologies such as local storage and pixels (collectively “cookies”).

2. Types of Cookies We Use

Type	Purpose	Example cookies
Essential cookies	Required for core functionality – authentication, session management, and security.	Session ID, CSRF token
Analytics cookies	Help measure usage and performance to improve the Services.	Matomo (_pk_id, _pk_ses), GA4 (_ga)
Preference cookies	Remember language, theme, or banner selections.	cookie_consent, theme_mode
Marketing cookies	Used only if you opt in; help us understand service interest.	utm_source, fbp
AI generation cache	Temporarily stores inputs for AI-generated QR requests to improve speed and reliability.	In-memory session cache

3. How We Use Cookies

Maintain secure sessions and prevent fraud;
Remember login and preferences;
Analyse visitor behaviour to improve features;
Measure QR scan and redirect performance;
Store cookie consent choices.

We do not use cookies to collect personally identifiable information without your consent.

4. Managing Your Preferences

When you first visit QRUpp, a cookie banner appears requesting your consent. You can:

Accept All cookies,
Reject Non-Essential cookies, or
Customise Settings for each category.

You can change or withdraw consent at any time via the Cookie Settings page or through your browser.

5. Third-Party Services

Some cookies originate from trusted third-party providers:

Analytics: Matomo (EU) or Google Analytics 4 (EEA data region)
Payments: Stripe (session cookies for checkout)
Email Delivery: 20i (session security tokens)
AI Generation APIs: OpenAI or Replicate (temporary processing tokens)

All third parties operate under GDPR-compliant agreements and data safeguards.

6. Retention and Expiry

Session cookies expire when you close your browser.
Persistent cookies remain up to 12 months unless cleared earlier.
Consent cookies are kept for 12 months to remember your choice.

7. Your Rights

You can:

Delete cookies via browser settings;
Block cookies (may affect functionality);
Withdraw consent for analytics or marketing cookies.

See our Privacy Policy for details on your data-protection rights.

8. Updates to This Policy

We may update this Cookie Policy to reflect legal or technical changes. The “Last updated” date shows the latest revision. Material changes will be notified via this page or the cookie banner.

9. Contact Us

Data Protection Officer
Web Upp Limited
Email: privacy@qrupp.com
Phone: 0330 043 4349

We do not accept postal correspondence. Please contact us by email for all privacy and data-related enquiries.